Benefits of Selling Digital Products on your Shopify Store

Are you considering selling pdfs, ebooks, online courses, or any other form of digital products online? 

If yes, then you should read this article.

In recent times, selling digital products has become a great way to make money online and grow your business. But it’s best not to start blindly without understanding what you stand to gain.

This article will show you our top three benefits of digital products and some helpful tips to help you create successful digital products. 

Benefits of Selling Digital Products

There are innumerable benefits to selling digital products over physical products. But for this article, we will be focusing on the top three:

  1. Unlimited Stock: 
  2. Easy and free to create
  3. Huge Market

Let’s get into detail. 

Never Out of Stock: Unlike physical products, digital products don’t have expiration dates, nor can you run out of stock selling them. Once you’ve created a digital product, you can resell it to millions of online customers without ever getting running out. Your product cannot be considered irrelevant unless you’re selling a limited seat to a webinar or sharing information restricted to a particular time. Even then, it can be recycled into another digital product and resold. Ebooks can be made into audiobooks, and webinars can be recycled and resold without additional cost. 

Think about any digital product you’ve ever bought or searched online. An ebook, an online course on popular websites and songs. Have you ever gone back to them only to discover they were out of stock? If you’re thinking no, then you got it. 

One of the major benefits of selling digital products is that they never run out of stock. Once you’ve created one, unless you delete them, they remain visible to anyone who comes to your online store. 

Free to Create: The next benefit we want to discuss is their ease of creation. Digital products are one of the most accessible and affordable kinds of products in commerce as a whole. They don’t require as much capital as you would spend on a physical product. 

With digital products:

  • You don’t need a brick-and-mortar store
  • You save cost for storage since it’s free
  • There are no shipping expenses or missing inventory
  • There are no expenses on raw materials. 
  • Little to no manufacturing costs.

The fact that they are quite easily made doesn’t mean that you can run a successful online store selling digital products with zero dollars. There are a few expenses to be made. 

For example, if you don’t own the equipment needed to create those products you seek to sell, you will have to purchase them. You will need a good camera, microphone, and a professional video editor to make video courses online. There’s also the cost of marketing your product once it’s ready to hit the online shelf.

Selling digital products is not some get-out-of-jail-free card. Like every other kind of business, it requires investment, strategic planning, and the help of paid and free tools to create quality products and effective marketing. But despite all these expenses needed to run a successful business, it’s far less expensive to run an online store for digital products than a brick-and-mortar store for physical products or even a digital store for physical products. 

Large Market: The internet is a global village; this could not be more right. According to Statista, 63% of the world’s population uses the internet. The internet allows you to reach a global audience. With digital products, that is even more true. 

There are concerns like logistics and the durability of merchandise when it comes to physical products. But this is not a concern with digital products as they are instantaneously sent to the buyer the minute they make payment. Your customers don’t have to count the days until they receive their order. Customers across the continent can buy and use your digital product without restrictions or fear of fraud. 

High-Profit Margin: Because there’s little to no cost of procuring a digital product, and even after procured once, it can be consistently resold to millions of buyers all over the world, the profit margin is higher than that of physical products. 

Selling digital products saves you a lot of overhead costs, and if marketed right, it gives a far higher profit margin than its physical counterpart. 

While selling digital products might be the key to the success you’ve been searching for, there are a few tips I would love to share before you consider creating your product to be successful in the long run. 

Tips for running a successful online store selling digital products

  1. Ensure your product is superb. Subpar products will definitely give you negative reviews and ruin your business.
  2. Use quality equipment to make your product: Just because your product is digital doesn’t mean you will get away with products that are not top-notch.
  3. Always research your competitors. Knowing what your competitors are doing is the best way to stay on top and strive to create something better. 
  4. Research the market. Again, read about your audience and what they find lacking in competitors, so you don’t make the same mistake. 
  5. Play your strengths. Don’t try doing everything yourself or try to sell everything at once. Only sell products you’re good at making. 
  6. Hire professionals: It’s best to hire professionals to help you with your products as they are well experienced and can help you.
  7. Use quality tools to boost customer experience and conversion. 

Selling digital products might be just the right business for you if you’re looking for one with low risk and initial investment while having a lot of benefits. 

If you’re looking for which digital products to sell, you can check out this article by Shopify.


Selling digital products has a lot of perks, far more than most physical products. Still, to effectively benefit from these, you need to use both effective marketing strategies and some helpful tools to keep customers happy and make life easier for you.